Case Study
Aryeh Nussbaum Cohen, Countertenor
RDPR began working with the “extravagantly gifted” (San Francisco Chronicle) Met Winner in 2023 to bring attention to a series of major engagements, role debuts, album releases and American touring. Aryeh’s December 2023 appearance as the Angel in George Benjamin’s Written on Skin at Deutche Oper Berlin was a massive critical success that was followed by a noteworthy turn as the title character in Handel’s Giulio Cesare at Glyndebourne in summer of 2024 and the powerful figure of Ishmael in Mikael Karlsson’s Fanny & Alexander at La Monnaie De Munt in December 2024. In early 2025, Aryeh released his solo recital debut album Uncharted on AVIE Records and appeared on tour with pianist John Churchwell at the Kennedy Center in Washington, DC; Carnegie Hall in New York; Macalester College in St. Paul, MN and with DACAMERA in Houston. Our goal was to capitalize on these significant career milestones to be sure every opportunity for media coverage was pursued and secured.
RDPR devised a highly targeted campaign with a limit on the term and scope to ensure a financially viable solution for the artist while still providing an effective impact.
Scope of Work
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We began our work with Aryeh by assembling a press kit including a comprehensive bio update in a variety of lengths; a Q&A with the talented artist to share more of his fascinating story beyond what can be found in any bio; a variety of publicity photos and regularly updated quotesheets
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Believing in the power of partnership with other stakeholders, RDPR collaborated closely with opera companies, concert presenters and AVIE Records to provide complete pitching tools and complement outreach with each partner
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Targeted national and international press outreach pegged to significant engagements
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Consulted on content for Aryeh’s popular social media channels
Results & Metrics
Features and reviews in:
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Profiles: New York Times, Opera with Opera News, Opera Wire
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Uncharted album and recital interviews and reviews: Minnesota Public Radio/YourClassical, WFMT (Chicago), Presto Music, BBC Music Magazine, Classical Voice North America, San Francisco Classical Voice, The Rehearsal Studio, Opera Ramblings
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Aryeh’s Jewish faith is an integral element of his artistry. RDPR cultivated coverage in Jewish press nationally and in tour markets with interviews in TC Jewfolk (MN) and Jewish Herald Voice (Houston)
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Outreach to presenters with valuable tools and collaboration on pitch ideas led to profiles in Glyndebourne’s Recit and a video in Glyndebourne’s popular Organ Room series as well as profiles in Berlin’s Tagesspiegel